
My inspiration for this draft logo design is to incorporate my last name into the company Identity that I have developed. Instead of spelling out my whole last name, I wanted to be creative by having the first letter of my last as the main focus then proceeding to include the text on top of the background. I was inspired by this kind of design because of the fact other sports performance companies all have similar designs to their logos. My main objective for the logo is to have a 3D letter ‘B’ and insert the sports performance text in between the letter ‘B’. Having a company brand/logo that includes my first initial to my last name makes it known that it is my company but not very flashy that it has to do with my last name. What I want my company logo to provide is a vision for all athletes and those to want to get into good shape to come workout at business knowing that they can receive great workout advice as well as good results. The logo is to give off the vibe that the company is only about workout performance to help athletes and others who look to have a better performance in training. I first wanted to have a football drawn behind the “B”, but it would seem as if I only wanted to work with football athletes. So, if I were to include some kind of weight bar into the background is could come off as more of a workout performance company. There is more work that I want to improve on this logo to make it stand out and be more efficient to my brand as well as my project. I look forward to having me peers give me advice on what I could do to better this project.





